In this project I had to choose a company's logo from a magazine and give it a new tag line which also had to be found from a magazine. Then I had to create three ads out of found imagery from magazines or other print as a collage. Each ad had to stand alone but there had to be a cohesiveness between all three.
I chose Mac as my company and I used the logos from their three most known products: the iPhone, iPad, and iMac. Then i found the tag line "Create New Realities" and took it in the direction that each device helps create some kind of realty for the user.
Progress work:
The iMac is used to create a new design reality. Where a designer can create a new world for virtual games, a company's image in an ad, or even mini TV shows.
The iPhone is used to create a new reality through the change in technology. This affects the world we live in directly. I used a futuristic looking woman that looks like she is floating about the clouds and a clock to help represent that over time technology will change the way we live.
The iPad is relativity new and I am still finding out the new things that it can do. One function that i found interesting was that you can create and edit videos as well as watch movies with the iPad. So i wanted to create a feeling that the viewer is about to watch a movie right out of the ad.
I was pretty happy about this project, but found several difficulties with it as the project progressed. There are many aspects of my final pieces that i liked but i still want to go back in and change the layouts a little more to make them more aesthetically pleasing.
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